Multi Screen Content

October 29, 2009

Now that we know that the battle of the screens isnt a battle anymore, how is life for people who create content is changing?

Creating multi-screen content has been a discussion for quite some time. We all realise that it is much more than just the screen formats or the quality/ resolution of the picture that differentiates the content on these 3 screens. But what we have very little of is the understanding of how audio visual content consumption differs on these 3 screens.

We can have a point of view on what type of content is better suited for mobiles consumption versus big TV screens. The obvious conclusions, my fear is, might be simlistic and around duration of the content. Bite or snack sized consumption versus feature length viewing, etc. But what happens when the first “direct to mobile” movie is released? The phenomenon obviously is a response to not just video consumption on mobile, but a certain type of consumption on mobile. There would also be obvious points of on big screen versus small screen versus very very small screen viewing. The bigger the screen, the better the detail and impact of visual effects.

Would there be any other differences apart from that? Or are we in a position to answer the question of “What type of stories are better told on one screen versus the other”?  Answers that would help us create content specifically for consumption on a certain type of screen?

Does somene has access to online video data, mobile video consumption data, and set-top box data for us to be able to do some analyses? Or any interesting insights to share? Please leave your comments.