When we hear the term DivX, what usually comes to our mind is a media player, or a set of Codecs that we shove into our QuickTime or Windows Media Player to be able to watch a certain type of media file. Did we ever think that this company would take a leap and begin to think about competing with the likes of Apple iTunes in Content Distribution? Well, they have.

They have just signed a deal with Warner Bros.  which gives them the right to digitally distribute their movies. This is in addition to their existing deal with Sony that distributes movies via a plethora of platforms using the DivX technology- including the game and mobile devices. These two deals now give DivX access to virtually half of the world’s movies!

The reason behind such firms backing DivX is their secure platform which prevents piracy. Besides, why should a studio restrict its distribution to one particular digital outlet? Warner also have a deal with Microsoft’s XBox to distribute their movies as well as with Cinema Now- a leading online retailer of movies in digital format in the US.

This is a development that is going to majorly challenge Apple’s closed-loop distribution of- Ipod/Iphone-Itunes-AppleTV. Why should a distributor or a digital retailer like ITunes (or Cinema Now) restrict access to a particular device? DiVX are likely to make the whole movie distribution eco system a bit more open. Although, their temptation to get a bigger share of the revenues via distribution to a proprietary device is quite visible in their DiVX Connected device. This device is a heaven for anyone who indulges in torrents every now and then for a bit of .avi fun!

Lets wait to hear how DivX front this distribution deal, and how much are they going to charge consumers for the movies. Apple’s ability to lead the pricing models for the digital content is quite likely to be affected here. Cinema Now sell movies from anywhere between 10 to 16 dollars. An equivalent of that price in the UK might not under-cut Apple’s current pricing… but then who knows. There is a great potential for DivX to take a leap into an advertising funded model here as well.

I say keep an eye on DivX!

Advertisements

We based personalisation technology to deliver an experience unique to each user is not new. Amazon has been doing it for quite some time, and even some basic movie rental sites have tried it. Most of these personalisation software rely on your behavioral pattern to make recommendations.

Come to think of it, why has this persoanlisation not come to the TV sets as yet? Afterall, in the age of on-demand, or even scheduled digital viewership, this is but a painless task… and seemingly simple that too.

Well an Italian company seems to have finally delivered it. Bee TV,  a startup being run by some acclaimed industry professionals, with the ownership of a Ducth BV holding company seems to be making in-roads into this area.

Their technology works at an upstream level. They work with platforms and broadcasters to deliver  the experience and interface as opposed to selling it directly to the consumers. One can see an obvious business model advantage in their approach, as platforms are the lowest hanging fruits- you go with a few, you would reach million of homes automatically.

However, in my opinion, there is such an opportunity for this type of personalisation to be delivered to the consumers, independant of the platforms- via either a media centre platform, or via a PVR platform. Even a device like Apple TV should be able to do it. For all you know, the new Genius function in ITunes might just deliver this experience on Apple TV for audio-visual content. Alhough it can not be fully beneficial untill Apple TV becomes a PVR.

It is at least a step towards a new direction. Also, can you begin to think how the Google TV Ad serving would work in conjunction with something like this…? Beautifully!

You can watch a demo of the Bee TV service at:

http://www.bee.tv/demo.asp