January 5, 2010
It sounds very basic, but Skype just finally announced that they will bring Skype video calls to various HD TVs.
Whilst this is just one of the many TV widgets that we would see in the near future, it is a magnificent example of how TV is set to become the communication hub for your home.
This is also the beginning of TV becoming “social”. I hear BBC are already beta testing the iPlayer3 which is set to incorporate Twitter as well as “video book marks” (to mark a certain portion of a programme) that you can share with the friends on your list. With iPlayer on Freesat, it is likely to be a major innovation for the UK market.
Video sharing would take a completely new meaning if such advances move ahead. YouTube is getting a lot of “long-form” traction from content producers, and their existing social infrastructure would begin to redefine how people engage with that content. Though one really wishes that Google do a good TV widget or even upgrade their AppleTV interface.
Now the question is, when would the TV audience measurement industry get down to doing Social GRPs?
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July 31, 2009
One more news for Microsoft this week. The launch of their VOD platform in the UK. Their PR department seems to be running their business these days, with one objective in mind: be in the news! (If nothing else, they would show up on top in Google search results!!).
Jokes aside, this is a significant move in the world of VOD. They have toyed with supporting other platforms through XBox consoles, but venturing into a platform of their own is a first. They also have the scale to take this beyond the Computer screen into living rooms via XBox, and into portable of course. They also seem to have cracked one of the most important elements of this type of venture- a collaboration with GroupM. I am not going to comment on that deal, but having the backing of a major commercial player behind your platform is a critical factor.
The only other critical factor would be their ability to get content. iPlayer, C4OD, and iTV interactive might look at this as competition in short term, but truly they all know their content would be better off on a cross channel platform rather than being on properietary service. But it is going to take some time. Given that Kangaroo is almost dead, and Hulu might come in to the UK in October, they need to hurry up to pile up inventory of programming- both from the UK and perhaps source some from the US (which would be a tough battle given Hulu’s access to programmers at the moment).
One challenge that they world face is: How do they crack and standardise advertising effectiveness measurement on VOD? Good luck with that boys. It is a complicated area. Do not add yet another layer to it I would say trying to invent something of your own. Tap into an existing matrix.
July 16, 2008
One of the most popular uses of a television set has been that of a screen for the gaming consoles. TV is now beoming a lot more connected with these consoles, or should we say the new generation internet-enabled gaming consoles are now beginning to recognise the power of being connected to a device like the television set.
When you have a programmable micro-chip and gigabytes of storage on any device connected to a TV, it is really difficult to resist using it as a “record and playback” device (Like a PVR/DVR) or even as a conventional set-top box to receive broadcast signal. All the popular consoles have been trying to get into this game for quite some time now to see how can they get a larger share of “screen time”.
Just yesterday at the E3 Gaming Industry Trade Show in LA, Sony reveleaed a double-capacity PS3 (meaing it has a 160 gig of hard-disk) and launched a service that allows users to download and rent movies- a direct competition to a device like Apple TV. This is not the first entry into Video-on-demand by a gaming console- however it appears to be one with some really valuable content on offer- given Sony’s own access to such assets.
Late last year, British Telecom partnered with X-Box for their TV distribution service where viewers are able to watch the BT’s video-on-demand content. Nintendo’s Wii jumped on the bandwagon this April announcing that the BBC IPlayer would be available on the consoles. Both these efforts mean that the owners of Wii and Xbox consoles can now watch TV programming- on demand- whenever they want to- on their TV sets and not on their computer screens. The open-ness of the availability of this on-demand content, however, is not that great. It is usually limited to one or two content-providers.
It is not just the gaming console’s partnerships that are helping define TV of the future. There are some really interesting examples of how TV content is being integrated into various games. Grand Theft Auto (developed by a company called Rock Star Games) has special TV content within their newest version of the game where gamers can, for example, watch Ricky Gervais perform live in a virtual comedy club in the Liberty City. Ricky did a special recording for the game.
Gran Tourismo 5 (developed by Sony), the most popular racing game in the world with over 50 million copies sold worldwide, has a virtual TV station of its own, called GT TV. BBC cracked a deal with GT TV last year whereby 40 episodes of Top Gear were made available to watch on GT TV. GT TV also features news and updates from the motoring world.
All this is really exciting. What is even more exciting is to think about the implications of it all on the advertising and media industry. Integration of the content into games is a really clever way of getting the consumers to pay for the content. In terms of advertising time, all of these efforts seemingly fragment the distribution of content, and hence perhaps the buying of advertising. However, it is not really difficult to imagine a situation where a “central” ad-server sells time on all of these platforms- much like the Apple’s patented technique, and major media owners like BBC, Sony reserve the right to sell and place advertising into their content themselves. Not different from what the TV stations do now, regardless of which cable or satellite platform distributes them (Sky, Virgin etc).