It sounds very basic, but Skype just finally announced that they will bring Skype video calls to various HD TVs.

Whilst this is just one of the many TV widgets that we would see in the near future, it is a magnificent example of how TV is set to become the communication hub for your home.

This is also the beginning of TV becoming “social”. I hear BBC are already beta testing the iPlayer3 which is set to incorporate Twitter as well as “video book marks” (to mark a certain portion of a programme) that you can share with the friends on your list. With iPlayer on Freesat, it is likely to be a major innovation for the UK market.

Video sharing would take a completely new meaning if such advances move ahead. YouTube is getting a lot of “long-form” traction from content producers, and their existing social infrastructure would begin to redefine how people engage with that content. Though one really wishes that Google do a good TV widget or even upgrade their AppleTV interface.

Now the question is, when would the TV audience measurement industry get down to doing Social GRPs?

Click here to watch what I am watching right now.

Click here to see that joke in HIGNFY I was talking about last night.

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