Whilst adoption of DLNA among mainstream consumers is still very low, Samsung is actually making its @internet service quite useful by adding widgets and content to its service.

BBC just announced that the iPlayer would be available on Samsung TVs. It is a simple idea, and works well. I wonder if the iPlayer3 (the upcoming social version) would also be available on Samsung!

Streaming of content direct to TVs is potentially the biggest opportunity and one of the biggest disruptions to the conventional broadcast value chain. More so if the content producers start doing it themselves. This is likely to be the fastest growing area this year. Samsung have reportedly also signed a deal with MGM films. It is not a bad thought if they start offering access to a library of films just to the people who buy their TVs. I am sure a lot of people would switch to Samsung!

Making the DLNA interface really open source is the next big challenge for all the TV producers. At the moment, Sony, LG, Samsung all have their own versions of media servers- though they do work on some common ones as well. Sony has a lead in this all with their PS3 media server. Other manufacturers who do not really have a stake in integrating some of their other products with DLNA should really just work on a combined open source media server platform.

It sounds very basic, but Skype just finally announced that they will bring Skype video calls to various HD TVs.

Whilst this is just one of the many TV widgets that we would see in the near future, it is a magnificent example of how TV is set to become the communication hub for your home.

This is also the beginning of TV becoming “social”. I hear BBC are already beta testing the iPlayer3 which is set to incorporate Twitter as well as “video book marks” (to mark a certain portion of a programme) that you can share with the friends on your list. With iPlayer on Freesat, it is likely to be a major innovation for the UK market.

Video sharing would take a completely new meaning if such advances move ahead. YouTube is getting a lot of “long-form” traction from content producers, and their existing social infrastructure would begin to redefine how people engage with that content. Though one really wishes that Google do a good TV widget or even upgrade their AppleTV interface.

Now the question is, when would the TV audience measurement industry get down to doing Social GRPs?

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