January 28, 2010
The latest buzz in the world of 3D is the Sky 3D channel that launches in April, and what more, this Sunday they broadcast Arsenal versus Man United in 3D. You need a 3D ready TV (one of those new ones), and special glasses to view this. And you will need to be at one of the nine pubs across UK.
I do think this 3D innovation is marvelous. But I do have a problem with Glasses. I just dont think it makes viewing TV the social experience that it is. Also, if you need glasses, why can you not watch it on an ordinary TV? Like the Channel 3 D week that just happened?
What do you guys think? The consumer excitement is high.
January 12, 2010
Whilst adoption of DLNA among mainstream consumers is still very low, Samsung is actually making its @internet service quite useful by adding widgets and content to its service.
BBC just announced that the iPlayer would be available on Samsung TVs. It is a simple idea, and works well. I wonder if the iPlayer3 (the upcoming social version) would also be available on Samsung!
Streaming of content direct to TVs is potentially the biggest opportunity and one of the biggest disruptions to the conventional broadcast value chain. More so if the content producers start doing it themselves. This is likely to be the fastest growing area this year. Samsung have reportedly also signed a deal with MGM films. It is not a bad thought if they start offering access to a library of films just to the people who buy their TVs. I am sure a lot of people would switch to Samsung!
Making the DLNA interface really open source is the next big challenge for all the TV producers. At the moment, Sony, LG, Samsung all have their own versions of media servers- though they do work on some common ones as well. Sony has a lead in this all with their PS3 media server. Other manufacturers who do not really have a stake in integrating some of their other products with DLNA should really just work on a combined open source media server platform.
January 5, 2010
It sounds very basic, but Skype just finally announced that they will bring Skype video calls to various HD TVs.
Whilst this is just one of the many TV widgets that we would see in the near future, it is a magnificent example of how TV is set to become the communication hub for your home.
This is also the beginning of TV becoming “social”. I hear BBC are already beta testing the iPlayer3 which is set to incorporate Twitter as well as “video book marks” (to mark a certain portion of a programme) that you can share with the friends on your list. With iPlayer on Freesat, it is likely to be a major innovation for the UK market.
Video sharing would take a completely new meaning if such advances move ahead. YouTube is getting a lot of “long-form” traction from content producers, and their existing social infrastructure would begin to redefine how people engage with that content. Though one really wishes that Google do a good TV widget or even upgrade their AppleTV interface.
Now the question is, when would the TV audience measurement industry get down to doing Social GRPs?
Click here to watch what I am watching right now.
Click here to see that joke in HIGNFY I was talking about last night.
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October 29, 2009
Now that we know that the battle of the screens isnt a battle anymore, how is life for people who create content is changing?
Creating multi-screen content has been a discussion for quite some time. We all realise that it is much more than just the screen formats or the quality/ resolution of the picture that differentiates the content on these 3 screens. But what we have very little of is the understanding of how audio visual content consumption differs on these 3 screens.
We can have a point of view on what type of content is better suited for mobiles consumption versus big TV screens. The obvious conclusions, my fear is, might be simlistic and around duration of the content. Bite or snack sized consumption versus feature length viewing, etc. But what happens when the first “direct to mobile” movie is released? The phenomenon obviously is a response to not just video consumption on mobile, but a certain type of consumption on mobile. There would also be obvious points of on big screen versus small screen versus very very small screen viewing. The bigger the screen, the better the detail and impact of visual effects.
Would there be any other differences apart from that? Or are we in a position to answer the question of “What type of stories are better told on one screen versus the other”? Answers that would help us create content specifically for consumption on a certain type of screen?
Does somene has access to online video data, mobile video consumption data, and set-top box data for us to be able to do some analyses? Or any interesting insights to share? Please leave your comments.
July 31, 2009
One more news for Microsoft this week. The launch of their VOD platform in the UK. Their PR department seems to be running their business these days, with one objective in mind: be in the news! (If nothing else, they would show up on top in Google search results!!).
Jokes aside, this is a significant move in the world of VOD. They have toyed with supporting other platforms through XBox consoles, but venturing into a platform of their own is a first. They also have the scale to take this beyond the Computer screen into living rooms via XBox, and into portable of course. They also seem to have cracked one of the most important elements of this type of venture- a collaboration with GroupM. I am not going to comment on that deal, but having the backing of a major commercial player behind your platform is a critical factor.
The only other critical factor would be their ability to get content. iPlayer, C4OD, and iTV interactive might look at this as competition in short term, but truly they all know their content would be better off on a cross channel platform rather than being on properietary service. But it is going to take some time. Given that Kangaroo is almost dead, and Hulu might come in to the UK in October, they need to hurry up to pile up inventory of programming- both from the UK and perhaps source some from the US (which would be a tough battle given Hulu’s access to programmers at the moment).
One challenge that they world face is: How do they crack and standardise advertising effectiveness measurement on VOD? Good luck with that boys. It is a complicated area. Do not add yet another layer to it I would say trying to invent something of your own. Tap into an existing matrix.
April 21, 2009
So it is happening. Finally. Adobe has partnered with TV manufacturers to incorporate Flash directly into TV sets to enable video players, widgets and applications. A step forward towards really converging TV into a smart internet enabled entertainment platform. What is next? Operating platforms and standards for TVs? I have a feeling Windows Media Centre is a thing of the past unless they innovate fast. And for all you know Android might jump up to offer a standardised environment to the likes of Samsung. Touch screen TVs should also not just be restricted to CNN anymore, and will soon be in home. Anyone up for a Giant Android screen or a 50 inch screen iPod touch?
Only if Apple could put this all together in a neat and clean design, and not restrict us to a Quicktime format, we will all be very happy. But such is not life. We will have to live with a less ideal world before our dream screen comes to life. This is just the start of the convergence, and open-source, standardisation, and other such boring debates will have to wait for a bit.
April 16, 2009
Something that I put together recently through different sources. I may have missed out on some major events in the history of TV. Please leave your comments and point me to those events, and I will update this chart. you might need to download it to view it properly. If you are not able to view it properly, send me a message and I can email it to you.