We based personalisation technology to deliver an experience unique to each user is not new. Amazon has been doing it for quite some time, and even some basic movie rental sites have tried it. Most of these personalisation software rely on your behavioral pattern to make recommendations.

Come to think of it, why has this persoanlisation not come to the TV sets as yet? Afterall, in the age of on-demand, or even scheduled digital viewership, this is but a painless task… and seemingly simple that too.

Well an Italian company seems to have finally delivered it. Bee TV,  a startup being run by some acclaimed industry professionals, with the ownership of a Ducth BV holding company seems to be making in-roads into this area.

Their technology works at an upstream level. They work with platforms and broadcasters to deliver  the experience and interface as opposed to selling it directly to the consumers. One can see an obvious business model advantage in their approach, as platforms are the lowest hanging fruits- you go with a few, you would reach million of homes automatically.

However, in my opinion, there is such an opportunity for this type of personalisation to be delivered to the consumers, independant of the platforms- via either a media centre platform, or via a PVR platform. Even a device like Apple TV should be able to do it. For all you know, the new Genius function in ITunes might just deliver this experience on Apple TV for audio-visual content. Alhough it can not be fully beneficial untill Apple TV becomes a PVR.

It is at least a step towards a new direction. Also, can you begin to think how the Google TV Ad serving would work in conjunction with something like this…? Beautifully!

You can watch a demo of the Bee TV service at:

http://www.bee.tv/demo.asp

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Geo-tagged content

August 12, 2008

The term “collaborative productions” is perhaps en-route to take over the hype of user-generated content. Not to suggest that the pure user generated content would completely lose its appeal, but I think the productions of the modern day TV world are set to take that element of a viewer or user’s ability to generate content to the next level. Reality TV such as Pop Idol and Big Brother are examples of such collaborative content anyway. But here is a completely retro twist to this!

For their upcoming album “Brotherhood”, Chemical Brothers have asked fans to submit short video clips of 2 to 20 seconds, or photographs that celebrate “insanity that goes on at the stoke of midnitght”. They would use this content to create a montage video with footage from around the world, except, this footage would be “geo-tagged”. The footage is to be submitted to Google Earth via the chemical brothers’ website, and all the submitted clips would be shown on Google Earth and Youtube channels on September the 1st. Can you get more collaborative, high-tech, and global than that in production in this day and age?

Not entirely a collaborative production, but here is another piece of content that BBC recently produced called Britain from Above. The producers used all sorts of technology to show a different view to “Britain”. There is perhaps all of us living in the UK in this programme somewhere! Go spot yourself!