Personalisation… What took it so long?

September 22, 2008

We based personalisation technology to deliver an experience unique to each user is not new. Amazon has been doing it for quite some time, and even some basic movie rental sites have tried it. Most of these personalisation software rely on your behavioral pattern to make recommendations.

Come to think of it, why has this persoanlisation not come to the TV sets as yet? Afterall, in the age of on-demand, or even scheduled digital viewership, this is but a painless task… and seemingly simple that too.

Well an Italian company seems to have finally delivered it. Bee TV,  a startup being run by some acclaimed industry professionals, with the ownership of a Ducth BV holding company seems to be making in-roads into this area.

Their technology works at an upstream level. They work with platforms and broadcasters to deliver  the experience and interface as opposed to selling it directly to the consumers. One can see an obvious business model advantage in their approach, as platforms are the lowest hanging fruits- you go with a few, you would reach million of homes automatically.

However, in my opinion, there is such an opportunity for this type of personalisation to be delivered to the consumers, independant of the platforms- via either a media centre platform, or via a PVR platform. Even a device like Apple TV should be able to do it. For all you know, the new Genius function in ITunes might just deliver this experience on Apple TV for audio-visual content. Alhough it can not be fully beneficial untill Apple TV becomes a PVR.

It is at least a step towards a new direction. Also, can you begin to think how the Google TV Ad serving would work in conjunction with something like this…? Beautifully!

You can watch a demo of the Bee TV service at:

http://www.bee.tv/demo.asp

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: